Around 200 guests gathered at the Longchamp Marina Bay Sands boutique to witness the official opening of the new store. To mark this special occasion, the French fashion brand also invited its ad campaign face, Alexa Chung to grace the event. The VIPs, which included Rasina Rubin, Loh May-Han, Marilyn Lum, Celina Lin and Jade Kua, took turns to pose in front of the interactive photo booth and enjoyed champagne and canapés throughout the evening. A group of selected guests and media also embarked on a private river cruise with Alexa and toured the Singapore River and Marina Bay area.

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