Chanel's newest fragrance pays homage to its ebullient founder, Gabrielle Chanel, so it would only be appropriate that the launch party followed through with the tribute. Guests went through a maze peppered with the designer's favorite quotes, her personal motto—choose your destination, take your own path—was made tangible as guests weaved through the structure, with the new fragrance wafting in the air. The guestlist included celebrities and friends of the luxury house including Kristen Stewart, Katy Perry, Cara Delevingne, Caroline de Maigret, Alma Jodorowsky and Liu Wen. Guests were also treated to a music performance by Pharrell Williams.