Kendall Genner and Bella Hadid

Fendi celebrated its latest millennial-centric initiative, F Is For..., in NYC by bringing Rome to the city that never sleeps. The "one-night voyage where digital meets reality" was an all-immersive, star-studded bash at the Fulton Market Building; Kendall Jenner, Joan Smalls, Bella Hadid, Lily Donaldson as well as ABRA, Jenny FTS, Howie Lee, Miso, Keith Ape, Metro Boomin, Migos, 21 Savage, Lil Uzi Vert, Bohan Phoenix, Peggy Gou and Jamie Jones were in attendance. The highlights? The photo booth inspired by Palazzo Della Civiltà Italiana, the FENDI HQ lit-up by neon arches and colorful looping videos on WiFi earphones. We'll let the pictures do the rest of the talking.

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Photo 1 of 37 Kendall Genner and Bella Hadid
Photo 2 of 37 Joan Smalls and Lily Donaldson
Photo 3 of 37 Brittany Byrd
Photo 4 of 37 Lily Donaldson
Photo 5 of 37 Daniela Braga
Photo 6 of 37 Vanessa Moody
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Photo 12 of 37 Chloe Wise
Photo 13 of 37 Cindy Bruna
Photo 14 of 37 Clara Paget
Photo 15 of 37 Danielle Bernstein
Photo 16 of 37 Jenny FTS
Photo 17 of 37 Kenya Kinski-Jones and Will Peltz
Photo 18 of 37 Kenya Kinski-Jones, Presley Gerber, Leonetta Luciano Fendi, Ida Jaune and Roberto Rossellini
Photo 19 of 37 Joan Smalls
Photo 20 of 37 Lady Mary Charteris
Photo 21 of 37 Lady Violet
Photo 22 of 37 Lais Ribeiro
Photo 23 of 37 Laura Love
Photo 24 of 37 Leigh Lezark
Photo 25 of 37 Presley Gerber
Photo 26 of 37 Roberto Rossellini
Photo 27 of 37 Teyana Taylor
Photo 28 of 37 Leonetta Luciano Fendi
Photo 29 of 37 Kenya Kinski
Photo 30 of 37 Presley Gerber
Photo 31 of 37 Roberto Rossellini
Photo 32 of 37 Laura Love
Photo 33 of 37 Teyana Taylor
Photo 34 of 37 Alexa Chung
Photo 35 of 37 Kenya Kinski
Photo 36 of 37 Laura Love
Photo 37 of 37 Leonetta Luciano Fendi