In conjunction with the launch of its new global advertising campaign dedicated to women, Audemars Piguet presented an exclusive showcase of its 2013 Women’s Novelties at the Four Seasons Hotel Singapore in August.
The women-only entourage of guests received a first-hand preview of the Swiss watch manufacturer's new tagline, There are exceptions to every rule, as well as a travelling exhibition of rare and historical Audemars Piguet ladies timepieces specially curated and loaned from the brand's museum in Le Brassus, Switzerland.