Every year, as Formula One (F1) season approaches, Singapore pulls out all the stops to get F1 fans in a frenzy. This year, F1 supporters Hugo Boss, IWC Schaffhausen and Mercedes-Benz have partnered to create a special F1 experience, with special appearances by race stars and IWC brand ambassadors Lewis Hamilton and Nico Rosberg.
Gear up for a string of activities at Marina Bay Sands and Ion Orchard. From September 10 to 18, shoppers can try their hand at beating world champion Lewis Hamilton’s record at the Marina Bay Sands F1 racing simulator. The fastest lap time racer will walk away with exclusive F1 merchandise signed by Hamilton.
Hamilton will also make an exclusive appearance on September 14 at Marina Bay Sands to meet and greet fans. Besides this once-in-a-lifetime chance to get up close to the star, fashion fans will also get to admire the handsome suits from Hugo Boss and discover more about the brand’s signature tailoring at the Hugo Boss showcase.
Over at Ion Orchard’s atrium, visitors can look forward to having a behind the scenes peek at an actual sized Mercedes AMG Petronas Formula One team garage. German driver Nico Rosberg will join fans on September 15, and challenge them to guess his fastest lap time at the upcoming Singapore Grand Prix race.