So the Back To The Future 2 self-strapping Nike high tops aren't yet a thing but here is another pair of shoes to sink your teeth into. Pizza Hut is celebrating 'March madness' with the launch of ‘Pizza Hut Pie Tops'—a basketball shoe that lets the wearer order pizza at the push of a button.
The custom-designed footwear comes equipped a Bluetooth smart button, placed inside of the shoe's tongue, which connects the sneakers to a special ‘Pie Tops' app on the user's phone, allowing them to instantly place an order. The move coincides with the NCAA College Basketball Tournament, which the restaurant chain partnered up with last year.
"We know pizza is a fan favourite during the NCAA College Basketball Tournament, and our special-edition Pie Tops are a culturally-timed creative expression of our commitment to providing the easiest pizza ordering and delivery experience possible," said David Daniels, Vice President, Media & Advertising, Pizza Hut.