Select McDonald's restaurants across the United Kingdom (UK) will hand out one of 1,000 limited edition bespoke, baroque-style black and gold paper burger boxes studded with rhinestones for their Signature Collection burgers.
Given his family name, designer Julien Macdonald was the natural choice for the collaboration, which tries to play on the bigger, beefier burgers and gourmet-style ingredients.
The Classic burger, for instance, is made with a beechwood smoked burger, cheddar cheese, wholegrain mustard mayo, lettuce and red onion on a brioche bun. All sandwiches are made with 100 per cent British and Irish beef.
Special events are planned for select restaurants across the UK.
Another recent fast food launch unique to the UK comes from Starbucks, which added turmeric lattes to their menu.
The warm, 'golden milk' popular among health bloggers and Instagrammers is now being sold at select Starbucks stores across the UK as a classic latte perfumed with the slightly sweet and spicy flavors of turmeric.